Business plays a major role in modern society. By their business operations, each company impacts economic systems, the environment, the society, company employees, customers, suppliers or local communities. Responsible companies try their best to consider sustainability issues in their business activities, to minimize negative impacts caused by their operations, and have their input in the development. At the same time, in some cases, the company’s activity might have a negative impact on the society and environment.
It is of crucial importance to provide serious and qualified coverage and analysis of the business’s role and responsibility in the society. Responsible businesses need to be stimulated, similarly – the public should be informed of irresponsible actions.
Therefore, having a decisive role in forming a public opinion, the role of the Media with regards to corporate social responsibility is very important. By providing qualified and adequate coverage of corporate social responsibility and sustainable development issues, the Media contributes to the advancement and development of responsible business conduct, and, in the Western world, it is considered as one of the most important stimulating factors for CSR development. For the time being, corporate social responsibility issues do not get sufficient Media coverage in Georgia.
The goal of the training is to provide journalists from Georgian Media outlets with information and practical knowledge on the following topics:
The training involves numerous exercises, group assignments, discussions, interactions, and real-life successful examples of CSR
The training is intended for journalists, Media producers and representatives of Media outlets.
For more information, please contact us.